The Mexican who positioned his swimwear brand in record time. Jared Lira

What has the process been like for Equal Swimwear?

I studied Communication and worked as a driver, announcer, event producer, PR representative for one of the country's leading news outlets, and insurance broker. All of that gave me key tools: how to communicate, how to connect with people in order to sell. I've applied all my work experience to my own brand, and the results are exactly what I planned.

Having worked in media from a young age taught me to understand the public, to communicate effectively, and to connect with them. When I decided to establish the brand as a company, I took on all the responsibilities alone, and making significant financial decisions required me to dedicate time and effort to recoup my investment. All of this shaped me into someone who never gives up. My emotional growth was just as important as my professional development.